NEWS & RESOURCES

Governor Gavin Newsom has signed Assembly Bill 2249 by Assemblymember Jacqui Irwin, establishing new standards governing cannabis packaging, labeling, advertising, and marketing deemed “attractive to children.”

Suspense Day brought disappointing results for California’s regulated cannabis industry and exposed the resistance standing in the way of meaningful enforcement reform.

Today, Governor Gavin Newsom announced that the California Department of Tax and Fee Administration (CDTFA) has seized more than $168 million in illicit cannabis and tobacco products since 2019, including nearly $22 million during the first half of 2026 alone. This is welcome news for California’s licensed cannabis operators, and it represents meaningful progress on an enforcement priority the California Cannabis Operators Association (CaCOA) has worked diligently to eleva

For California's licensed cannabis industry, the coming weeks will determine the fate of numerous proposals affecting enforcement priorities, youth advertising restrictions, hemp enforcement, testing standards, cannabis beverages, vape products, tribal commerce, and the illicit marketplace.

The California Cannabis Operators Association (CaCOA) recently submitted a coalition letter supporting Assembly Bill 2537 (Chen), signaling a shift in how California can compete with the illicit market. (California cannabis enforcement)