THE GREAT HEMP HOAX

A recent analysis of 104 so-called "hemp" products from 68 brands uncovered a public health crisis in California's unregulated hemp market. The white paper, The Great Hemp Hoax, revealed that 95 percent of tested products contained chemically synthesized cannabinoids, which are prohibited in California.

95% of tested products contained prohibited synthetic cannabinoids linked to serious health risks
91% were sold with no sales and use tax
88% failed California hemp standards
56% exceeded federal hemp THC limits
1/2 nearly 1/2 contained THCP, synthetically derived and 30x more potent than natural THC

Learn more and support Assembly Bill 8 (Aguiar-Curry) to protect consumer health and safety and the legal cannabis market.

White Paper

Press Release

ADVOCACY & POLICY INFLUENCE

Direct representation in Sacramento with real-time updates on legislation affecting your business Dedicated lobbying team led by cannabis policy veteran Amy O'Gorman Jenkins Voting rights on association positions for qualifying members (varies by membership tier) Coalition-building power that amplifies your voice beyond what any single business can achieve Local jurisdiction engagement to expand retail access across California
MARKET INTELLIGENCE & BUSINESS DEVELOPMENT

Exclusive industry data and market insights to inform your business decisions Early warning on regulatory changes that could impact your operations Connection to a network of 200+ retailers across 90+ municipalities Business-to-business networking with potential partners, suppliers, and buyers Access to industry best practices from top-performing operators
REGULATORY NAVIGATION & CRISIS SUPPORT

Rapid response team for urgent regulatory challenges Direct line to regulators when issues arise with the Department of Cannabis Control Compliance guidance to help navigate California's complex cannabis regulations Collective problem-solving with peers facing similar challenges Crisis communications support during industry emergencies
KNOWLEDGE & PROFESSIONAL DEVELOPMENT

Educational webinars and workshops on emerging industry trends Legislative alerts and analysis tailored to your license type Member-only briefings with key policymakers and regulators Professional development opportunities through industry conferences and events Access to industry experts for specialized guidance and mentorship
COMMUNITY & BRAND-BUILDING

Amplification of your business's voice in industry conversations Opportunities to demonstrate industry leadership through committee participation Media connections through CaCOA's public relations initiatives Industry recognition as a committed, professional operator Collective branding efforts that elevate California cannabis globally

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